Jones Soda Co. . is a beverage company based in Pioneer Square, Seattle, Washington. It bottles and distributes soft drinks, non-carbonated drinks, energy drinks, and candies. Jones Soda is a carbonated soft drink that has many unusual flavors not offered by other soft drink makers.
Video Jones Soda
Histori
1990s
The company was founded by Peter van Stolk in 1986 as a beverage distributor in Western Canada. Until 1995, the company distributed other beverage lines such as AriZona Iced Tea and Thomas Kemper sodas in Western Canada.
2000s
Since the company gained significant knowledge about the beverage industry, he decided to enter the market with an alternative drink as Urban Juice & amp; Soda Company . In 2000, more than 85% of its revenue came from the Jones Soda brand, and the company officially changed its name to Jones Soda and moved its headquarters from Vancouver to Seattle. In November 2006, Jones Soda announced that it would replace high fructose corn syrup (HFCS) - used by most of the national brands in the United States in carbonated soft drinks - in its products with cane sugar (in the form of inverted syrup). On January 22, 2007, Jones Pure Cane Soda was launched in a 12-ounce can. In April 2007, all the company's products switched to sugarcane, except for its energy drinks, which changed that fall.
In 2007, the company announced a $ 11.6 million loss, due to its expansion into the market of cans of soda, which had high entry barriers against Coca-Cola and Pepsi mass production.
In 2008, Jones Soda announced a second-quarter loss and downsizing 42 employees (40% of its workforce), cut costs slightly above $ 2.6 million annually.
2010s
In March 2010, Jones Soda agreed to allow rival Reed, Inc. to buy the company with sharp discounts, though later in the month Jones withdrew from the deal. The company was named former president of Talking Rain, William Meissner as President and CEO.
In June 2010, the company announced a distribution deal with Walmart and $ 10 million in financing from Glengrove Small Cap Value Ltd.
In June 2011, Jones moved from South Lake Union headquarters to a building in Pioneer Square across from CenturyLink Field.
In 2012, Jennifer Cue was hired as CEO.
In the spring of 2015, Jones moved from the Pioneer Square building to a larger room at 66 S Hanford St # 150, Seattle, WA.
Maps Jones Soda
Drink lines
Jones Soda was developed in 1995 and introduced in 1996 with seven flavors: Orange, Cherry, Lemon, Lime, Strawberry, Raspberry and Wine in 12oz glass bottles. The use of photos on labels is a marketing tactic designed to create "emotional attachment" with brands.
To help get into the soft drink market, Jones pursued the so-called "alternative distribution strategy" to attract consumers, sell soft drinks in places like clothing and music stores, tattoos and salon punctures, candy shops, and sporting goods stores. Finally Jones Soda is available nationally in larger chain stores such as 7-Eleven, Safeway, Hy-Vee, Albertsons, Walmart, Winn-Dixie, and Barnes & amp; Noble. Recent business distribution transactions have expanded the company, putting some basic flavors in stores like Meijer, World Market, and Panera [1] . On March 17, 2004, announced an agreement to distribute Jones Soda in more than 3900 Starbucks locations in the United States, although Starbucks does not supply Jones anymore in the United States (still at Starbucks locations in Canada). On October 12, 2004, Jones Soda introduced 12oz cans for the first time with an exclusive distribution deal with Target, although other stores (including Kmart locations, Food Pyramid, and Albertsons) are now also selling cans. Jones Soda is also sold on Ruby Tuesday.
Since seven original flavors were introduced, 25 additional flavors were made:
- No Listed
- Retired
There are also special desserts available, including flavors such as Apple Pie, Blueberry Pie, and others.
Slim and Sugar Free
In January 1999, Jones introduced a line of "slim" soft drinks, but stopped them in 2003 and supported the sugar-free line. The sugar-free formula contains the sukralose of the Splenda brand and acesulfame potassium, but without aspartame. Free Sugar Flavors today include: Cola, Black Cherry, Cream Soda, Green Apple, and Root Beer. Retirees include: Ginger Ale and Pink Grapefruit.
Although they are not labeled sugar free, four flavors are considered "Mid-Calorie": Twisted Lime, Watermelon, Tangerine, and Blueberry. This flavor is sweetened with Splenda, but still includes 21 grams of sugar (compared to about 45-50 grams in regular soda).
WhoopAss and Jones Energy
In October 1999, Jones introduced Jones Soda WhoopAss (later shortened to "WhoopAss"). Jones Energy is the second to enter the energy drink market and incorporates three flavors in 8.4oz cans: Mixed Berry, Lemon Lime, and Orange. Big Jones Energy and Sugar Free Jones Energy (both 16oz can) are also available. Jones Energy was suspended at the end of 2008.
Jones Juice and Naturals
Jones Juice debuted in 2001 with flavors such as Limes with Orange, Berry White, Dave, Black, Purple Carrot, and Fu Cran Fu. "Dave" is the tea name for Dave Dafoe, founder of Flavorman, the company that developed all the original flavors of the Jones brand. The line was renamed Jones Naturals in 2002 and later expanded to include Betty, Bananaberry, D'Peach Mode, Bada Bing !, Bohemian Raspberry and Strawberry Manilow. Naturals have no wealth under the hat; instead, they have cartoon-like symbols. Naturals are sold in 20oz glass bottles, making them almost twice as big as the Jones Soda. Naturals contain between 1 and 10 percent of juice depending on taste. AÃÆ'â € ¡AI = MC2, Bada Bing !, Berry White, Betty, Black, Dave, Fu Cran Fu, Purple Carrots, and Momegranate You have since retired.
Jones Organics
In 2005, Jones announced a new line in the series: Jones Organics. The mixture consists of six different tea-based flavors - two each white tea, green tea and red tea. The bottles have a clean and minimal label (designed by Jason Gomez), compared to the customized photographs. The right mix is: Strawberry White Tea, White Tea Cherries, Green Tea Berry, Mandarin Green Tea, Tropical Red Tea, and Peach Red Tea; Each Organic is certified by the USDA. This marks one of the few times that rooibos-based drinks have been available outside, for example, a tea shop.
24C
Jones came out with a 24C sports drink in 2006. They are water perfumed with vitamins that come in 20oz plastic bottles. Taste includes Berry Pomegranate, Blueberry Grape, Apple Cranberry, Kiwi Dragonfruit, Lemon Lime, Mandarin Orange, Peach Mango, Red Grapefruit, Strawberry Lemonade, and Tropical Citrus.
GABA
In April 2009, Jones released a new beverage line called GABA, after its main ingredient, gamma-aminobutyric acid. The product label claims that it "promotes focus, balance, and mental clarity". It is produced in four flavors, Fuji Apple Tea-Juice, Grapefruit Tea-Juice, Lemon Honey Tea, and Nectarine Tea-Juice. The GABA line is now listed in the list of retired products.
Jones Zilch
Released in the fourth quarter of 2009, Zilch is an aspartame free sugar-free soft drink sweetened with Splenda. The flavors are pomegranate, cream soda, vanilla bean, black cherry, and cola.
7-Select
In 2016, Jones Soda partnered with 7-Eleven to produce five kinds of flavors available exclusively at the department store chain.
Non-beverage products
Lip balm splat
In October 2004, Jones announced a licensing agreement with Lime Lite Marketing to make Jones lip balm a taste. This line has UV-A and UV-B protection, SPF 15, Aloe Vera, and Vitamin E. Available flavors include: Green Apple, Fufu Berry, Orange & amp; Cream, Strawberry Lime, Cream Soda, Bacon, and Blue Bubble Gum.
Frozen soda spurt
In early 2005, Jones Soda entered the market of "frozen novelty" with Jones Frozen Soda Pops. They are available in Green Apple, Berry Lemonade, and Cherry Soda flavors. Jones Frozen Soda Pops is part of a three-year license agreement with Kroger, and is currently unavailable.
Carbonated candy
On October 19, 2005, a press statement was released in conjunction with a Jones Soda license agreement with Big Sky Brands to produce a soda "flavored soda" candy. At that time, they announced that three different candy flavors of "Jones Soda Carbonated Candy" were Berry Lemonade, Fufu Berry, and Green Apple. The product was released in the United States in 2006. In 2007, the lineup was upgraded to six flavors, three new flavors were Orange & Cream, Cream Soda, and M.F. Wine.
Jones expanded its carbon candy line in 2006 to include "Jones Soda Energy Boosters", which contains Niacin, Vitamin B12, Taurine, and Vitamin B6. The marketing literature says, "1 can of Jones Boosters = 3 Energy Drink Jones".
In 2007, Big Sky Brands announced a contest to include 24 photographs submitted by users from the gloomy and distorted "face cruis" to the new labeling "Jones Soda Carbonated Sours". They entered the market in 2008, initially in three flavors: Electric Lemonade, Limes with Orange and Spiked Punch.
Limited edition
2003
Jones's first special issue is the Jones Hot Wheels Pack, made in July 2003 in honor of the 35th birthday of Hot Wheels. Packages include Hot Wheels Jones Soda Orange RV along with four themed bottles and are only available through the Jones Soda website.
In November 2003, Jones introduced the seasonal "Turkish & ampi" flavor to honor Thanksgiving. Demand was so large that Jones sold out in two hours, bottles (full and empty) took over $ 10 a piece on auction sites like eBay.
2004
In 2004, he offered a drinkable whole Thanksgiving dinner - five bottles - as a set of boxes for $ 16. Turkish & amp; Gravy is brought back, and the rest of the flavor is unique to this offer: Green Bean Casserole, Cranberry, Mashed Potatoes with Butter, and Fruitcake. Limited-edition packages sold out in less than an hour, while hitting email servers and corporate Internet. As in 2003, people resold some seasonal bottles on auction sites like eBay, with bids reaching as high as $ 100 per pack. Benefits of Jones Soda in both years donated to charity, Toys for Tots.
2005
In 2005, Jones released the 8 oz Halloween Limited Edition. can be 4-package, exclusively through Target. The four flavors include two original (Apple's Maize and Caramel Candy), as well as two flavored names (Strawberry Slime and Scary Berry Lemonade).
The flavors released in late October 2005 in many Target stores (and, finally, via the Jones Soda website) were included, as in 2004, five different varieties. "Turkey & Gravy" and "Cranberry" returned from 2004, with three new additions: Wild Herb Stuffing, Pumpkin Pie, and Brussels sprouts. The wine list, half jokingly included on the front box label, offers suggestions that will "match" with flavor words.
The second limited edition collection was also made in 2005, partly to celebrate Seattle's regional aspects of the company. This collection is also available elsewhere throughout the United States, including the Speedway, Kroger, and Cost Plus World Market options stores. Different flavors from the first 2005 limited edition and included alongside Turkey & amp; Sauce; Smoked Salmon PÃÆ'¼Å ©, Corn on the cob, Broccoli Casserole, and for dessert, Pecan Pie. As in previous years, all the advantages of the Holiday Packages collection are given to the charity, in this case, St. John's Research Hospital. Jude and Toys for Tots.
2006
In February 2006, Jones introduced the first Valentines Package. Each package contains two bottles of soda "Love Potion # 6", Love No. compound. 6 flavors of lip balm, a three-track sampler CD, a book "Love Coupons", and a coupon for two customized free jars of myJones. In addition to selling packages through their retailers and websites, Jones partnered with a non-profit organization, Operation Air Conditioner, to donate 10,000 packages to US forces deployed in Afghanistan and Iraq.
In September 2006, Jones released the 10th Anniversary Package, which included two "current favorites" (Green Apple and Blue Bubblegum), two "original favorites" (Pineapple Upside Down and Raspberry), along with Hot Wheels version of Jones Van. The bottles were printed with special foil details and each package was numbered only 10,500 ever made, only available by ordering through their website.
The Halloween cans were available again in 2006 with the return of Candy Corn and Berried Alive (formerly Berry Limade Scary) and the new Spider Cider and Gruesome Grape (a renamed version of their regular flavor, MF Grape). Along with cans, Limited Edition bottles are available in three choices: Mojito Monster, Lemon Drop Dead, and Creepy Cranberry. Unlike previous Limited Edition bottles, these bottles are available in normal 4-pack packaging rather than special packages. Also in October 2006, Jones released the Berries and Cream Limited Edition package to raise awareness for the Breast Cancer Recovery Foundation.
The 2006 Holiday Package introduces several new flavors in addition to the classic Turkish & amp; Gravy, including Sweet Potato, Dinner Roll, Pea, and Antacid (including disclaimers who claim to have no medicinal qualities). The second package of 2006 was dubbed Dessert Pack and included Cherry Pie, Banana Cream Pie, Key Lime Pie, Apple Pie, and Blueberry Pie. Results once again go to St. Jude's and Toys for Tots. Three additional flavors (Egg Nog, Sugar Plum, and Candy Cane) are also made in 4 packs similar to Halloween special bottles.
2007
In 2007, Jones Soda again sold Valentines Package, including two bottles of Love Potion No. 1. 6, a pair of boxer Jones pants, a Necco Convertible heart box, and a "Spin the Bottle" board printed on the back of the box.
In preparation for Seahawks' Seattle 2007 season, Jones offers a limited edition Seahawks package starting on September 27th. Collector packages include spiced soda in Perspiration, Sports Cream, Natural Field Turf, Dirt, and Sweet Victory. In the Pacific Northwest, Jones labeled their regular sodas with Seahawks themed images during the 2007 football season.
The mini-canned Halloween edition was returned in October, featuring a new flavor of Sour Lemon Drop Dead, along with a returning taste of Corn Candies, Strawberry S'lime, and Gruesome Grape. Three sense-Target exclusives were also released: new flavors Black Cat Licorice (Black Licorice) and Dread Licorice (Red Licorice), along with a Mojito Monster return flavor.
Around Thanksgiving, Jones re-released three flavors for the Holidays, exclusively in the Target store. Christmas Cocoa, Candy Cane, and Gingerbread each come packed with 4 bottles. In addition, the Dessert Package was relaunched with a new flavor of Lemon Meringue Pie, plus the flavor of Apple Pie, Cherry Pie, and Blueberry Pie.
In place of their annual Thanksgiving package, Jones released two new holiday themed sets. The 2007 Jones Package offers options for Christmas and Chanukah. The Christmas package of 2007 includes a new flavor of Christmas Ham and Christmas Tree, along with a taste of back Egg Nog and Sugar Plum, with favorable results of Toys for Tots. The Happy Chanukah 2007 package is a set of four bottles of Latke, Applesauce, Chocolate Coins, and Jelly Donut sodas, and includes a fully functional "dreidel;" the proceeds from Chanukah Pack sales are beneficial to Vitamin Angels. Both vacation packages do not contain caffeine. All sodas, including soda-flavored hams, are halal certified.
2008
For the first time, Jones released three new flavors in the Easter celebration: Robin Egg Robin, Chocolate Bunny, and Little Bunny Fufu. Some of the results are beneficial to Vitamin Angels.
In April, Jones Soda held a contest called the 10,000th label contest. Where fans will choose their favorite photos from the Top 20 selected by Jones Soda. Winners will get the honor of their photo being on a special edition bottle. With over 5,000 votes, this is the most popular Jones Soda contest so far.
In October Jones was released, via Target, four cans of Halloween 8oz soda which came in four packs. The sense in which is paired with the classic movie monsters for every taste. Lemon Drop Dead is Mummy, Spooookiwi is a Frankenstein monster, Candy Corn is Wolf-man, and Delima Buried is Count Dracula. Jones also came out with three 12oz bottles of Halloween glass bottles of soda consisting of Apple Dread, Blood Orange, and Mojito Monster.
Also in October, the company fired 42 of its 110 employees, partly resulting from the company's expansion into the market of cans of soda where it competes directly against Coca-Cola and Pepsi.
In November Jones released exclusively at Target stores three glass bottles of 12oz, holiday soda including Candy Cane, Pear Tree, Mele Kalikimaka (pineapple and coconut combo) or "Merry Christmas" in Hawaii. Jones is also exclusively released on their website six packs of Green Apple, Red Apple, and Cream Soda as a combination of Holiday colors. One more exclusive net is the Apple Pie, Cherry Pie, and Blueberry Pie six packs not so different from last year's dessert package.
In December Jones released their Chanukah Package with four bottles containing Latke, Applesauce, Chocolate Coins, and Jelly Donut Sodas, and included "1 fully functioning dreidel;"
2009
To commemorate Barack Obama's inauguration, Jones released a new orange orange flavor of 'Orange You Glad For Change', which is available from their website.
In February, Love Potion No. 6 is also available from the official website of Jones.
In June, internet radio station Punk Radio Cast teamed up with Jones Soda to create a 6 punk pop package featuring labels designed by PunkRadioCast and five punk artists - New Found Glory, Less Than Jake, Bad Brains, Thursday and The Gaslight Anthem. Package 6 includes:
- Less Than Jake - Root Beer
- The Gaslight Anthem - Cream Soda
- New Found Glory - Fufu Berry
- Bad Brains - Rootz Beer
- Thursday - Cream Soda
- Punk Radio Cast - Strawberry Lime
When the Magic: The Gathering released a new core card set in July, Jones Soda coordinated to produce five limited edition bottles featuring five colors of mana and Magic artwork from the new Magic Planeswalkers. The five soda are named Elixir of Purity (Soda Cream), Necromancer Tonic (Root Beer), Beast Brew (Green Apple), Illusion Infusion (Blue Bubblegum), and Purifying Fire water (Fruit Punch).
An exclusive set of bottles based on Dungeons & amp; Dragons , called 'Spellcasting Soda' is available through Jones's official website. SODAS titled Illithid Brain Juice, Sneak Attack, Healing Potion, Dwarf Draft, Bigby's Crushing Thirst Destroyer, and Eldritch Blast.
Halloween brings back some sense of promotion, exclusively at Target. Package of four bottles of Mojito Monster, Apple Dread, and Blood Orange back. The four-pack package of Pomegranate Conceived, Strawberry S'lime, Lemon Drop Dead, Spookiwi, and Candy Corn were also re-released.
For Thanksgiving, the company introduced a new Tofurky and Gravy Tofu flavor devoted to vegetarianism as an alternative choice for turkey. Part of the proceeds are donated to the Progressive Animal Welfare Society (PAWS). The drink was also featured on the episode of The Tonight Show with Conan O'Brien in the segment where band member Richie "LaBamba" Rosenberg (after Andy Richter refused to drink it) tried and disliked it.
2013
In 2013, Jones Soda created a limited edition pepper flavored soft drink, which gained international popular culture attention.
In addition, Halloween flavors were brought back for the fall. Privileges this year include Return of Morn, Blood Terror, Dawn of Caramel Apple, and Night of Red Licorice.
2014
Coinciding with the season back to school, Jones Soda announced the taste of Peanut Butter and Jelly limited edition.
Blood Orange and Caramel Apple return for the Halloween season with packaging similar to the 2013 design, but Red Licorice and Candy Corn are absent from the limited edition 2014 edition.
2015
Peanut Butter and Jelly return once more for the season back to school, while Blood Orange and Lemon Drop Dead return for Halloween. Favorite Thanksgiving, Pumpkin Pie, also returned in 2015.
2015 also sees Jones Soda working with video game publisher Bethesda to create a signature soft drink from one of Bethesda's games scheduled to be released in November. The Quantum Nuka-Cola series from Fallout goes on sale November 10th at Target's participating locations in North America along with the launch of the Bethesda Fallout 4 game.
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Christmas-themed soda back in 2016 with Candy Cane, Sugar Plum, Pear Tree, and Gingerbread flavor.
Labels
Jones Soda keeps changing the photos on Soda and Naturals labels. Except for the bottles Root Beer, Vanilla Cola, and Fufu Berry, the pictures are all black and white. The website displays a database of over one million submitted images, as well as a collection of internal archived company records, detailing which images appear when, on what is liked (for image collectors). Customers can also send wealth (similar to fortune cookies) to be printed under bottle caps.
Websites may sometimes require custom themes for photo uploads such as Patriot Photo or Landmark Contests to create a custom collection of labels. Most recently, they have created a Signature series that includes photos and written signatures from Jones Soda Pro Athletes.
myJones
In 1999, Jones began selling myJones through a new section of their website to meet the ever-increasing demands of people who wanted to avoid the photo selection process. myJones is a 12 pack of customizable bottles that can be used by anyone with pictures and messages. The creation process involves uploading images (with up to 50 character photo credit options) and providing customizations (up to 7 lines of 50 characters). The fate under the hat can not be adjusted.
Above the image on the label, the word "I" was added before "Jones Soda Co." to indicate it is adjustable and not purchased in retail. In addition, the barcode is labeled "Not for Sale Back".
Marketing
Instead of television commercials or magazine ads, Jones chose to focus on product placement. Athletes like Benji Weatherley, Matt Hoffman, and Bam Margera, known as Jones Pro Riders, promote Jones by appearing with logos (or often real products) at various shows or on television appearances (During MTV Cribs episode featuring Bam Margera, he opened his refrigerator to reveal some bottles of Jones Soda). Another athlete group, Jones Emerging Athletes, also supports Jones.
Jones also hired two Jones Soda RVs who traveled to the West and East coast of North America "handing out soda and talking to people on the street".
On May 23, 2007, Seattle Seahawks chose Jones Soda as an official soft drink, and its products were sold at Qwest Field from 2007 to 2009 season. During the football season, Jones Soda also produced labeled bottles with photographs of Seahawks players for sale both at football matches and in supermarkets. The Seahawks previously sold soft drinks from The Coca-Cola Company; The Jones Soda Agreement made the first team in the NFL to sign an exclusive deal with a soft drink company other than Coca-Cola or Pepsi. In June 2010, Seahawks broke off their relationship with Jones Soda and announced that they had signed a five-year agreement with Coca-Cola.
On February 12, 2008, Alaska Airlines and Horizon Air announced that they would serve Jones Soda on their flights. This arrangement expires on March 1, 2010, when Alaska and Horizon switch to serving Coca-Cola products. The airline calls customer demand as the reason.
The February/March 2009 issue of soft drink publications, Mutineer Magazine, featured Jones Soda on its cover as well as an in-depth article about the company in the magazine.
Company motto, "Run with your baby... make some changes." appears in most of Jones's products.
Dr. Character Dre in the 2001 film The Wash was seen drinking Jones Soda.
Tahj Mowry and Aleisha Allen in the 2007 film Are We Done Yet? seen drinking Jones Sodas.
See also
- Rocket Fizz - a company that produces unique light beverage flavors
References
External links
- Jones Soda Co. home page
- Jones Soda reviews on BevNET.com
- Mutineer Magazine Edition # 4
Source of the article : Wikipedia
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