Fabletics is an online retailer of American subscriptions that sells women's sportswear, shoes, and accessories, commonly called "athleisure." The company is famous for its e-commerce business approach and also has 22 brick and mortar stores. It offers its members personal clothing chosen for them based on lifestyle and fashion preferences and claims to be "all inclusive" of any size. This is a subsidiary of JustFab, branded back to TechStyle Fashion Group in August 2016.
Video Fabletics
Histori
Fabletics was founded by Adam Goldenberg, Don Ressler and Kate Hudson in July 2013 and officially launched on October 1, 2013. In June 2015, Fabletics launched FL2, a series of menswear with brother and actor Kate Hudson, Oliver Hudson. In March 2016, the company expanded its inventory beyond athletic attire by adding dresses and bathing suits. Companies have repeatedly been under pressure from the press for their advertising tactics; including targeting competitors Lululemon and using footage shot by Hudson on his cell phone. According to Forbes, Fabletics has increased its revenue by 35% annually, with an assessment of $ 250 million in its first three years of business. Companies use pop-up shops and crowd marketing to increase membership. At this location, Fabletics shares clothing based on an online trend analysis. The company added a collection for dresses and swimwear in spring 2017. In September 2017, Fabletics announced its first line of official shoes including slip-ons, lifestyle sneakers, and sports shoes.
The VIP Fabletic membership plan has caused some controversy due to the lack of clarity of the conditions and the difficulty of canceling membership.
Maps Fabletics
Location
In September and October 2015, Fabletics opened its first brick and mortar retail store in a mall owned and operated by Westfield and General Growth Properties Inc. In February 2016, Forbes reported that 75 to 100 Fabletics stores are scheduled to open for the next three to five years. Fabletics also plans to open in Canada in the future.
Partnership
Hudson named ambassador for Fashion Target Breast Cancer with Fabletics partnered with a collection of pink capsules to support breast cancer awareness. In May 2017, the company announced a collaboration with singer Demi Lovato to support the Girl Up campaign of the United Nations Foundation.
Criticism
The company's business model has been criticized. If a customer forgets to tell JustFab parent Fabletics within the first five days to "skip" the month, the customer remains charged. Members receive credit for future purchases if they forget. The 2015 investigation of the parent company, JustFab, by Buzzfeed found 1,400 Better Business Bureau complaints against JustFab in just three years.
References
External links
- Official website
- 21st Century Fashion Company Bet on Tech & amp; Media
- Athleisure brand Kate Hudson doubled the strategy borrowed from Apple and Warby Parker
- Kate Hudson's Fabletics Fiercely Gives Amazon A Run For Its Money
Source of the article : Wikipedia
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